McGrath Foundation

"The McGrath Foundation supports McGrath Breast Care Nurses in Rural & Regional Australia and educate young women to be breast aware..."

As part of our Corporate Responsibility we are donating 25 cents to the McGrath Foundation from every kilo of Red Earth Coffee sold- effective January 2010. Help us support the McGrath Foundation by choosing Red Earth Coffee.

Red Earth Coffee is a new, environmentally friendly, socially responsible coffee brand that is the brain child of Founder Jeff Vassel. Jeff feels passionately about giving something back to the community and through Red Earth Coffee he can promote his vision of providing a range of coffee blends that deliver benefits back to communities in Australia and overseas. Red Earth "Daintree" blend is 75% Rainforest Alliance- 100% Organic and is the first blend developed specifically for Red Earth Coffee. Red Earth "Grampians" - 100% Arabica coffee is the newest blend that has been developed and was launched in April 2010.

Red Earth Coffee is available exclusively in Victoria from Corporate Coffee Solutions. New Red Earth coffee blends will be progressively launched from March 2010 and our blend names will reflect many of Australia's iconic and well known landmarks to provide that truly Australian flavour.  

The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming landuse practices, business practices and consumer behaviour Agriculture -- farming and grazing -- already uses 38 percent of the Earth's lands. Industrial agriculture is a leading polluter and a rapacious user of water.

As population pressures increase everywhere, and the pace of conversion from forests to farmland accelerates, current practices will only continue to accelerate the cycle of poverty experienced by most farmers, especially in and around our planet's most sensitive and unique ecosystems. Rainforest Alliance Certified aims have reduced environmental footprints, are good neighbours to human and wild communities and are often integral parts of regional conservation initiatives.Under the auspices of the Sustainable Agriculture Network (SAN), an international coalition of leading conservation groups, the Rainforest Alliance works with farmers to ensure compliance with the SAN Standards for protecting wildlife, wild lands, workers' rights and local communities. Farms that meet these rigorous standards are awarded the Rainforest Alliance Certified seal.