WMF The Company
2003 - 150 years of WMF
WMF celebrates its 150th birthday. WMF has grown from the small plaqué factory, Straub & Schweizer, into an international organisation with 5,500 employees. Even in times of economic difficulty WMF has maintained its position with flexibility, and far-sighted business decisions, which have not been without risk. As a modern design conscious business the organisation is well equipped for the future.
at a glance
WMF maintains state-of-the-art manufacturing sites for cutleries, cookware, tableware, knifeware and coffee machines. The company founded in 1853 is a supplier of branded products meeting the highest demands made on design, quality and utility – throughout the world.
Guiding principle
WMF is a leading international supplier of products and services with the focus on tableware and kitchenware in the consumer and institutional segments. WMF aims at setting standards. For WMF, success in the markets, cost-effectiveness and profitability form the basis for our ability to fulfill our obligations towards customers, employees, investors, environment and the public in general.
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| For safeguarding the future WMF strives for a qualitative growth. The basic prerequisites for such growth are the preservation of resources and environment and our permanent consumer- and customer-orientation. The maxim of all sales activities is a trustful partnership with our customers. All businesses have to contribute to the corporate success in the long term. We aim at taking strategic positions which we can maintain in competition. |
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| A key factor for our success in the markets is a consequent and differentiated brand policy. The WMF brand pays an eminent role in this policy. WMF products distinguished themselves in national and international markets by their design, utility and quality. |
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